Why subscribe?

Most people only see the finished experience.

The lights come up.

The doors open.

The moment happens.

Run of Show exists for everything that happens before that—and the stories that explain why it worked.

This Substack is built on my lived experience. Not just what was designed, but what was felt. Not just the final moment, but the awkward rehearsal, the missed cue, the quiet decision that changed everything.

Some stories take place at events. Others happen in theme parks, rehearsal rooms, conference calls, or moments where something went slightly (or very) wrong. All of them shaped how I think about building experiences for other people.

When you subscribe, you’re not getting trend roundups or hot takes (there are plenty of other publications for that stuff). You’re getting story-driven insight—lessons learned in real time by someone who started in theme parks, moved through live entertainment and brand experience, and never stopped paying attention to how audiences actually respond.

What you’ll get

Stories from inside the work

Real moments from a career spent producing experiences: the good ideas, the bad ones, and the ones that taught the most.

Clear thinking on experiential marketing and brand experience

No buzzword madness. Just my perspective, shaped from personal experience.

Audience-first insights

Because great experiences aren’t about spectacle—they’re about how people feel when they’re inside them. Though I do love spectacle…

Creative cues you can actually use

Small details, directional choices, and ideas you can apply to your own work.

Who it’s for

If you build, design, produce, sell, or think about experiences.

If you work in brand, events, entertainment, culture, or creative strategy.

If you care less about hype and more about craft.

If you just love hearing me tell stories (thanks for reading, Mom).

You’re in the right place.

Subscribe to get full access to the newsletter and publication archives.